Travel Intelligence Strategy Drives 156% Traffic Growth for My Baggage Across Three Markets

My Baggage secures 89 high-authority links through strategic travel intelligence positioning and transforms into the definitive voice for travel insights across the US, UK, and Australian markets through data-driven campaigns and expert commentary.

My Baggage secures 89 high-authority links through strategic travel intelligence positioning and transforms into the definitive voice for travel insights across the US, UK, and Australian markets through data-driven campaigns and expert commentary.

My Baggage secures 89 high-authority links through strategic travel intelligence positioning and transforms into the definitive voice for travel insights across the US, UK, and Australian markets through data-driven campaigns and expert commentary.

year

2024

Client

My Baggage

timeline

12 Months

year

2024

Client

My Baggage

timeline

12 Months

year

2024

Client

My Baggage

timeline

12 Months

The Challenges

Limited Brand Perception

Viewed solely as a luggage shipping service rather than a comprehensive travel resource and authority.

Competitive Travel Market

Competing for attention in a saturated travel media landscape dominated by established brands.

Multi-Market Complexity

Needed to establish authority across three distinct markets (US, UK, Australia) with different travel behaviors and media preferences.

The Challenges

Limited Brand Perception

Viewed solely as a luggage shipping service rather than a comprehensive travel resource and authority.

Competitive Travel Market

Competing for attention in a saturated travel media landscape dominated by established brands.

Multi-Market Complexity

Needed to establish authority across three distinct markets (US, UK, Australia) with different travel behaviors and media preferences.

The Challenges

Limited Brand Perception

Viewed solely as a luggage shipping service rather than a comprehensive travel resource and authority.

Competitive Travel Market

Competing for attention in a saturated travel media landscape dominated by established brands.

Multi-Market Complexity

Needed to establish authority across three distinct markets (US, UK, Australia) with different travel behaviors and media preferences.

The Solutions

We positioned My Baggage as the ultimate travel intelligence hub beyond luggage services.

  • Developed data-driven campaigns analyzing relocation trends, vacation rental patterns, and travel behaviors

  • Created rapid-response system for newsjacking travel advisories and policy changes

  • Built relationships with premium travel and lifestyle publications across three markets

  • Leveraged post-election relocation surges and emerging travel trends for timely commentary

Link Highlights

Publication

Domain Rating

Topic Focus

Travel + Leisure

91

How the US travel advisory system works

The Street

85

Post-election surge in moving abroad trends

Daily Mail

94

The rise of "partymoons" replacing traditional honeymoons

The Sun

93

Best UK seaside towns for relocation

Kiplinger

87

Retiring in Italy guide for culture seekers

Daily Express

91

UK's best seaside towns with affordable housing

TravelPulse

72

Global vacation rental crackdown analysis

Coleman News

68

Cultural shocks for UK residents moving overseas

AFAR

82

TSA's new family security lane innovations

The Result

89

High-Quality Backlinks

76

Average Domain Rating

3

Major Markets Dominated