Waggel's Veterinary-Led Pr Strategy Delivers 371 Media Wins with 79 Average Domain Rating

Waggel secures 263 high-authority links by becoming the media's trusted pet expertise source and transforms into the UK's go-to pet authority through strategic veterinary-led content and seasonal expertise positioning.

Waggel secures 263 high-authority links by becoming the media's trusted pet expertise source and transforms into the UK's go-to pet authority through strategic veterinary-led content and seasonal expertise positioning.

Waggel secures 263 high-authority links by becoming the media's trusted pet expertise source and transforms into the UK's go-to pet authority through strategic veterinary-led content and seasonal expertise positioning.

year

2024

Client

Waggel

timeline

12 Months

year

2024

Client

Waggel

timeline

12 Months

year

2024

Client

Waggel

timeline

12 Months

The Challenges

Limited Brand Recognition

Competing in a crowded pet insurance market dominated by established players with larger marketing budgets.

Underutilized Expert Resources

In-house veterinary team's valuable knowledge wasn't reaching pet owners who needed trusted advice.

Seasonal Content Gaps

Missing opportunities to address timely pet health concerns that spike during specific times of year.

The Challenges

Limited Brand Recognition

Competing in a crowded pet insurance market dominated by established players with larger marketing budgets.

Underutilized Expert Resources

In-house veterinary team's valuable knowledge wasn't reaching pet owners who needed trusted advice.

Seasonal Content Gaps

Missing opportunities to address timely pet health concerns that spike during specific times of year.

The Challenges

Limited Brand Recognition

Competing in a crowded pet insurance market dominated by established players with larger marketing budgets.

Underutilized Expert Resources

In-house veterinary team's valuable knowledge wasn't reaching pet owners who needed trusted advice.

Seasonal Content Gaps

Missing opportunities to address timely pet health concerns that spike during specific times of year.

The Solutions

We positioned Waggel as the definitive source for pet health expertise beyond insurance.

  • Leveraged in-house veterinary team to provide expert commentary on trending pet topics

  • Created seasonal content calendar addressing timely concerns from spring allergies to summer safety

  • Built relationships with both pet-specific and mainstream national publications

  • Developed rapid response system for breaking pet health news and viral trends

Link Highlights

Publication

Domain Rating

Topic Focus

Forbes

95

Best automatic litter boxes guide

Daily Mirror

92

Vets and behavior experts name dog breeds

Daily Express

91

Vet advice on pet dehydration signs

Country Living UK

88

Summer flea prevention tips

The Scotsman

89

Scientific ranking of "ugly" dog breeds

Rover

85

German Shepherd breed history

Liverpool Echo

87

Vets reveal dog breed preferences

Homes & Gardens

86

Bedroom allergy prevention tips

Kinship

78

Dog shaking causes and solutions

Parade Pets

82

Naturally comedic dog breeds

Dogs Today UK

71

UK dog obesity statistics

The Result

371

Media Features Secured

79

Average Domain Rating

263

High-Quality Backlinks

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